Edmonton Economic Development Corporation needed a impactful print piece to introduce Edmonton to Dubai. Curio designed a brand book that truly highlights Edmonton in terms of location, competitive economic advantage and values of education, healthcare and quality of life. EEDC also wanted to showcase the economic opportunities in Edmonton, driven largely by the transformation of the downtown core with the massive amount of development happening over the next 10 years. Special thanks to Met Printers for bringing this project to life, highlighting several of the inside pages with high quality varnish finishes.