The Alberta School Employee Benefit Plan

The Alberta School Employee Benefit Plan (ASEBP) was formed in 1968, and has since become a leader in providing health benefits for Alberta’s public education sector. Since 2010, Curio has worked with ASEBP on a wide variety of items including print collateral, advertising, calendar and health planners, stationery, posters, signage, trade show materials, websites, social media, mobile app and their logo update in 2012. Today, we have shifted the brand in a new direction, incorporating a new photographic style, different fonts, an expanded colour palette and new, complementary illustration style. This evolution further reinforces ASEBP’s vision for sharing positive and healthy lifestyle choices for Alberta teachers.