Posts Categorized: Explainer

The Creative Brief: A Good Plan for Good Design

Graphic design is at its best when it resonates beyond whatever our rods and cones can process. There is no shortage of great designs out there… but great designs and successful designs are not necessarily the same thing. What makes a design successful is, very simply, whether the design accomplishes the goals of the client. To that end, a good designer and a good client should kick off a design project by producing a good Creative Brief.

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