A few months back we wrapped up branding for Crawford Block, a new apartment building going up in Old Strathcona. Crawford Block was originally constructed in 1912 and was, for many years, the home of Strathcona Furniture. It has since been declared a historic building and is being transformed into a mixed-use development, with 40 micro-apartments and retail space.
This logo celebrates the Edwardian architecture detailing of the Crawford building, focusing on the twelve paired assembly windows on the original, east façade. With elegantly spaces squares paired with a serif typeface, the visual contrast within the logo showcases the idea of how old and new can coexist.
In addition, we created signage to advertise and welcome potential tenants and businesses into the building. The illustration shares moments of what life is like in the heart of one of Edmonton’s most walkable and eclectic neighbourhoods.