It seems strange to be talking about a summer festival in the cold of February, but we are gearing up for developing creative for Streetfest 2016, and thought we’d share images from the work we created for the 2015 Festival.
The original concept of dogs dressed up as people was conceived by Kristin and Rachel back in November 2014. Amanda worked with the awesome crew at Epic Photography to do a photoshoot of dressed up dogs, including Curio family dogs Luna and Macy. Finally, Graham executed the campaign over a wide variety of materials including print collateral, advertising, and outdoor. All in all, it was a memorable campaign for the Edmonton International Street Performers Festival!