client feature design

Look North Brand Book

We completed an Edmonton focused brand book for the EEDC (Edmonton Economic Development Corporation) in August, and finally able to share this amazing project with you!

The idea behind this piece was to introduce the Dubai market to Edmonton, in terms of its location, competitive economic advantage, and values of education, healthcare and quality of life. The client also wanted to showcase the economic opportunities in Edmonton, driven largely by the transformation of downtown with the massive amount of development happening in the Edmonton’s downtown core over the next 10 years.

Special thanks to the Met Printers for creating such an amazing product! Each spread has a custom UV varnish with different shiny vs. pebble finish on the paper, complimenting the particular photograph or concept being showcased.

You can see more about this initiative at This campaign also includes a beautiful magazine, RISE, which we also contributed illustration work to. You can see the entire magazine (designed by Farouq Samnani) on his portfolio website.